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"Conceptual
Art" is a contemporary form of artistic
representation, in which a specific concept or idea, often
personal, complex and inclusive, takes shape in an
abstract, nonconforming manner, based upon a negation of
aesthetic principles.
Conceptual Art is different from "Concept" as
the content of art, but can be considered an abstract form
of the idea and perception of the artwork originating in
the artist's mind, which is later displayed in a
proposed structure, and a variety of forms.
Hence a conceptual work of art, in view of its general
purpose and the relative aspects of its components, has
unalterable qualities; and consequently, for the artists
of this movement, definitions of art and artwork, and
their relation to humanity, the environment and aesthetics
are in process of re-evaluation, from a standpoint apart
from modernism.
Through the employment of diverse techniques, Minimalism,
Performance Art, Installation,... conceptual artists have
essentially sought re-interpret, what Pop artists first
presented in a disorganized manner, and with no basis in
the art theory. In fact, by defining the concept of an
object in various ways, and through linguistic
presentation and written explanations, they have directly
questioned the very essence and nature of art, its mental
and imagined aspects being a matter of no consequence.
In Conceptual Art, relationship between artist, artwork
and viewer has been transformed. A work of
"Conceptual Art" is not a mere narration of
nature in its many forms; artist, through personal
inference, utilizes the available elements of expression
to depict not only the nature of objects, but often
political, social and technological subjects as well. In
many cases the spectator, and at times the artist
themselves are integral parts of artwork and its basic
concept.
This form of artistic expression will presumably occur in
a society, where the predominance of modernism has
undergone every from of modern approach, signaling the
decline of methods and approaches established by modernism
in art. Thus, without an understanding of approaches, a
tendency to explore, and adequate knowledge of the
development of modern art, "Conceptual Art" and
its various manifestations will only be an altered version
of the original form. Yet in reality, development of art
is unpredictable and it appears that an obsession with
passing fads has overtaken the art of postmodern society.
Structured upon diversity, novelty, individualism and a
rejection of past traditions, modernism gave rise to
numerous styles and schools in Western Art, each adding to
the stability and maturation of modern art. Though the
content and form are considered to be the result of
historic development in Western Art, especially since
Renaissance, modernism unavoidably is preceding art forms.
For each new experience could potentially be a valid and
more comprehensive example of original art.
What was believed to be the investigative and innovative
aspect of modern art and of its pioneers, apparently came
to the end in the first of 20th century; modernism that
had renounced museums and their values produced other
museums instead. With the onset of the 2nd World War and
migration of European artists, the center of Western Art
shifted to USA, producing new developments.
While these developments were founded upon the basic
precepts of the modern masters, and the result considered
the zenith of modern art, they nonetheless provoked a
complete disintegration of classic modernism. The
generation of postwar artists created works of psychotic
boldness, revealing not only the natural evolution of
modernism, but its destruction and termination as well.
As the tragedy of war and its ensuing social and
economical crises drew to end, conditions for economic
growth came about, and postwar artistic standards could
not longer remained restricted to form and content of
modernism. The last outcome of modernism was to be seen in
diverse, yet aesthetically and conceptually disorganized
works of Pop Art movement; and at this stage, alongside
the experiences of Pop Artists, other movements gradually
emerged that proclaimed the end of the era of the
"ism's" of modernism.
With the advent of new artistic currents in 1960s, form
and content of artwork and its relation to humanity and
the environment was once again a matter of dispute.
Artists were utilizing the latest technological advances
in expressing their concepts. The ability to magnetically
record image and sound and display the recorded material
on any number of screens, brought "Video Art"
into visual art exhibitions.
In 1965, Minimalists inspired by geometric abstraction,
utilized the simplest forms and masses conceivable in
industrial compositions, striving to have the greatest
possible effect on a viewer through the least possible
modification in form.
The art of "Installation", which had appeared
early in 20th century, as a direct result of modernism's
attempt to flee the constraints of traditional easel
painting, now gained widespread use as visual artists
sought to expand their working space; and large-scale
works appropriate to their space and function were
created.
In 1968, a group of English artists known as "Art and
Language Group" gathered to discuss theory and
practice in relation to artistic creativity. This group
denied the "art for art's sake" approach and
methods derived from modernism, believing the source of
meaning in visual arts to be language, and therefore
featured words and written explanations in their works.
Joseph Kosuth was member of this group, who used written
text on different levels; in "One and Three
Chairs", he combined a real chair, a life-size image
of the chair and a dictionary entry of the
word-questioning the reality of his subject matter and the
work of art.
During these years, a number of artists in America and
Europe left their studios to make use of the vast expanses
available in nature, oceans, deserts, farmlands and sites
that were in accessible. These works are categorized as
"Land Art", works erected on grand scale that
transient quality of this art, symbolizing mutual passion
of man and nature, was reminiscent of the legendary
memories and myths of human life passed down from ancient
history.
On the other hand, there were those who found the human
body the most suitable medium for communicating with the
audience of artwork. At times combining the qualities the
visual arts, body movements and acting skill; at times
affecting violence and revolting behavior towards the
human body, frequently performed by the artist in a manner
intended to shock, the proponents of this art-form
introduced their concepts. This art has appeared as
"Performance Art", "Happening" and
"Body Art".
Thus "Conceptual Art", which began as a movement
among the many artistic trends of the sixties, conceived
to demonstrate precedence of the artist's envisioned
concept over the technique employed for its presentation,
was found to encompass far more than its contemporary
movements and was a major influence on later trends. So
great was this effect that while many of these art-forms
have possess distinct characteristics and individual
names, they are collectively based on the aesthetic
viewpoints of Conceptual Art.
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